yellowellosmart cards are heartfelt mementos that bring your happiest memories to life, allowing you to share them with loved ones while embracing a greener future by saving trees, reducing paper waste, and protecting the ecosystem for generations to come.

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Landscape

Our Story


Ritvik Singla and Sanjana Singla are not only cofounders but also a happily married couple who first met eight years ago in high school. Ritvik, having grown up in a business family, has had entrepreneurial dreams since childhood. Sanjana, a gold medalist in university, possesses exceptional technical skills in software development. They sealed their permanent bond on April Fools' Day in 2023, a testament to their shared sense of humor and deep connection.


From the beginning, Ritvik and Sanjana felt a profound calling to use their talents for a greater purpose. Sanjana, a passionate environmentalist with a lifelong connection to nature, and Ritvik, with his experience in waste management and paper shredding, were acutely aware of the staggering amount of waste produced daily.


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Inspired by the volume of greeting cards Ritvik saw destined for the shredder, they decided to embark on a mission to digitize traditional paper greeting cards, bringing them to life through technology.


Their vision, however, extends far beyond greeting cards. Ritvik and Sanjana aim to revolutionize the way we consume by offering eco-friendly upgrades and alternatives, fostering a paradigm shift towards sustainability. They believe in the power of technology to preserve our environment, and they are dedicated to creating solutions that resonate on a deeply emotional level with their customers, helping everyone contribute to a healthier planet.

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Save Paper,
Go Smart


Every year, approximately 4 billion trees are cut down to produce paper. Out of this staggering number, around 5 million trees are used just to make greeting cards, causing a tragic impact on our environment.

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Leveraging
Technology


Handmade greeting cards have been cherished for over 500 years, evolving from simple, heartfelt messages to beautifully printed designs. The greeting card industry, steeped in tradition, has struggled to keep pace with technological advancements.

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Memories
Come Alive


Every happy moment of our lives creates a distinct, unforgettable memory. The joy of proposing to your long-time partner and hearing them say yes, the tears of joy when your first child is born, the laughter and love on your children's birthdays, and the magic of your wedding celebrations — all these moments become the cherished milestones of your life.